At The Strike Gold, we’re all about crafting jeans with passion, skill, and serious attention to detail. If you’re a denim fan who loves the way jeans age beautifully over time, you’re in the right place! Let’s take you through the journey of how our jeans come to life.
1. Picking the Perfect Cotton
Cotton comes in all sorts of varieties, each with its own unique feel and texture. Our skilled artisans carefully choose and blend different types of cotton each year to get just the right mix for that perfect aging process.
P.S. Our eco-friendly "Keep Earth Series" features a blend of organic cotton and Organic Fallen Cotton—recycled cotton scraps—to keep things 100% organic!
2. Spinning the Yarn
The way we spin our yarn has a huge impact on how the fabric feels and fades. We pay close attention to thickness, twist count, and texture to get that signature The Strike Gold look.
Our "Super Slubby" series is a fan favorite—people love its bold, textured feel!
3. Rope Dyeing
To get that deep indigo color and beautiful fades, we fine-tune the dyeing process for each yarn type, tweaking the number of dips and dyeing methods to get the best results.
Want to see how our jeans age? Check it out here!
4. Weaving: Bringing the Fabric to Life
We use old-school shuttle looms (with some custom tweaks) to weave our denim, giving it a rich, unique texture. Unlike modern automated machines that produce the same type of fabric, our process ensures every roll of fabric has its own distinct character.
5. Cutting with Precision
Each layer of denim is separated into their parts then carefully stacked and cut with pinpoint accuracy. Even the smallest mistake here can affect the final fit, so we take our time to get it just right.
6. Sewing
Every pair of The Strike Gold jeans is sewn using a mix of vintage sewing machines, each selected for specific stitching details. It’s a team effort—our sewing artisans who create the details, and machine specialists who make the proper adjustments, work together to make sure every stitch is perfect.
7. The Final Touches
Once stitched, the jeans go through a wash to remove excess starch while keeping that structured feel. They’re then air-dried under the sun and given a final press with a high-powered vacuum press and boiler iron to give them their signature look.
8. The Final Product
What makes The Strike Gold jeans special? They’re built to become part of your story. As you wear them, they mold to your body and develop unique fades that are 100% yours.
In a world of mass-produced fashion, The Strike Gold stands for craftsmanship and individuality. We hope these jeans become your go-to companion for years to come!
Looking for jeans based on how they age? Check this out!
Why Choose The Strike Gold?
For denim lovers, jeans are more than just clothing—they’re something special. At The Strike Gold, we believe that our dedication to craftsmanship is just a given. While trends may change, staying true to the art of making quality denim is what keeps our brand strong.
We also see denim aging as a "reflection of the wearer's life." Ten people wearing the same jeans will create ten unique fades. Even for the same person, their jeans will evolve differently based on changes in their lifestyle. This is why The Strike Gold jeans exist—to create a truly personal experience for every wearer.
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Ready to Start Your Fade Journey?
Finding the right pair is an adventure in itself! If you’re ready to dive into The Strike Gold world, check out our denim guide for details on fabric weights, fades, and styles. Don’t miss our jeans chart to find the perfect fit for your aging goals.
Stay Inspired & Connected
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Whether you’re new to raw denim or adding to your collection, we’re here to help you find the perfect pair. Join The Strike Gold journey today!
