The Strike Gold: A Fusion of Japanese Craftsmanship and American Heritage

The Strike Gold interprets classic American styles through a unique Japanese lens. We focus on staple American casual items, like our jeans, continuously pursuing the true quality of Japanese craftsmanship and manufacturing in the modern era.

The Strike Gold Collection

The Strike Gold OUTER
The Strike Goldは、「最高の普通」をコンセプトに掲げるブランドです。1950年代のアメリカのライフスタイルにインスピレーションを受け、岡山の伝統的な技術で丁寧に作られたジーンズは、大量生産にはない独自の魅力を持ちます。お客様が長く愛用し、自分だけの風合いに育てていくことを望んでおり、ダメージ加工を施さない自然な経年変化を大切にしています。

The Strike Gold OUTER
The Strike Gold TOPS
Tops　The Strike Gold

The Strike Gold TOPS
The Strike Gold BOTTOMS
The Strike Goldは、「最高の普通」をコンセプトに掲げるブランドです。1950年代のアメリカのライフスタイルにインスピレーションを受け、岡山の伝統的な技術で丁寧に作られたジーンズは、大量生産にはない独自の魅力を持ちます。お客様が長く愛用し、自分だけの風合いに育てていくことを望んでおり、ダメージ加工を施さない自然な経年変化を大切にしています。

The Strike Gold BOTTOMS
The Strike Gold OTHERS
The Strike Goldは、「最高の普通」をコンセプトに掲げるブランドです。1950年代のアメリカのライフスタイルにインスピレーションを受け、岡山の伝統的な技術で丁寧に作られたジーンズは、大量生産にはない独自の魅力を持ちます。お客様が長く愛用し、自分だけの風合いに育てていくことを望んでおり、ダメージ加工を施さない自然な経年変化を大切にしています。

The Strike Gold OTHERS
Loopwheel Collection – Klaxon Japanese Denim
Featuring The Strike Gold loopwheel hoodies, sweatshirts, and T-shirts—each made in Japan...

Loopwheel Collection – Klaxon Japanese Denim

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Rooted in Okayama, Japan

Based in Japan's Okayama Prefecture, The Strike Gold is an apparel brand renowned for its exceptional denim. Okayama is globally recognized for its high-quality denim, and we leverage the region's traditional techniques while embracing innovative approaches to create our products.We are meticulous about every detail, from the carefully selected materials to the final stitch. This dedication ensures that over years of wear, The Strike Gold pieces develop a distinctive character and fades that you can't find anywhere else. Beyond denim, our offerings extend to a range of apparel, including our Loopwheel T-shirts and sweatshirts, all made with the same commitment to quality.

What We Love About The Strike Gold

Unique Materials and Manufacturing Techniques

We use specially selected cotton and yarn, applying our own dyeing and weaving techniques to create denim with a distinctive texture and unmatched durability. This is what sets our denim apart from the rest.

Meticulous Attention to Detail

We are focused on every small detail, from our buttons and rivets to our precise stitching. It's the accumulation of these small details that elevates the overall quality and character of each piece, supporting the incredible aging process that follows.

Unmatched Durability and Fading

Raw Denim from The Strike Gold is designed to evolve with you. The more you wear it, the better it fits and the more beautiful the fades become. This aging journey is one of the biggest attractions for denim enthusiasts.