Born in the 1970s, SUN SURF has continuously collected and analyzed thousands of vintage Aloha shirts. To express the vibrant colors and deep hues that are a hallmark of these shirts, SUN SURF reproduces the original dyeing techniques such as discharge and overprint. By paying close attention to every detail, SUN SURF has revived numerous masterpieces, making the charm of these rare and hard-to-find vintage Aloha shirts accessible to many.