The Strike Gold is an apparel brand based in Okayama Prefecture, Japan, particularly renowned for its denim products. Okayama is globally recognized for its high-quality denim fabrics, and The Strike Gold leverages the region’s traditional techniques while incorporating its own innovative approaches to create its products. Using carefully selected materials, paying attention to detail, and the distinctive aging properties that only The Strike Gold products can offer, customers can enjoy the unique textures that develop over many years of use. The Strike Gold provides not only denim products but also a wide range of apparel products including T-shirts and sweatshirts made on old-fashioned loopwheel machines.