The SG10XX Origin: Where It All Began.

Right-Twil, Low-Tension, Neppy Blend 14oz Selvedge Denim

We developed the Origin Series with one goal in mind: to resurrect the classic, soulful texture and beautiful fading of vintage denim from the 1940s and '50s.

Before modern spinning methods refined the fiber, denim was rough, warm, and full of character. That's exactly what this fabric recreates. The Strike Gold utilizes a special, custom-blended neppy thread that highlights the cotton's naturally uneven texture. This is then woven carefully on traditional shuttle looms at a low-tension setting.

The result is a fabric that offers the firm structure (koshi) characteristic of a right-hand twill weave, balanced beautifully with the gentle, soft fullness achieved only by a low-speed loom. You'll see the irregularity. You'll feel the heritage.

The right-hand twill construction gives it a firm backbone, but the low-speed shuttle loom imparts a surprisingly soft drape. That means the SG10XX has both structure and comfort—plus the potential for some seriously dimensional fades. Over time, it breaks in beautifully, developing vertical contrast and a tactile depth reminiscent of authentic vintage.

Origin Series SG10XX

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The Strike Gold Pursuit of "The Aging of Worn-in Jeans" via Craftsmanship

The Strike Gold specializes in jeans designed with the "Aging of Worn Jeans" as our guiding principle.

To achieve the ultimate aging effect, we've created our own original denim fabric, a product born out of relentless attention to the aging process. This top-quality denim isn't just a material; it's an outcome of our ongoing devotion. Beyond the fabric, we are equally committed to the sewing methods that turn this exceptional textile into your future go-to pair of jeans.

The worn edges of the pockets, the nuanced fading around the belt loops, the abrasions on the fly, and the whiskering along the outer and inner seams all contribute to a rich aging process. Coupled with our premium denim fabric, these elements come together to create a dimensional look with a strong presence and abundant texture.

Even the most meticulously crafted denim fabric won't achieve the aging The Strike Gold envisions if the jeans are simply sewn together using a standard or vintage specification. To bring our aging vision to life, we scrutinize each seam, considering machine needle speed, thread thickness, tension, seam width, seam position, fabric fold width, fold position, and even the subtle details like how the thread sinks into or billows over the fabric. Many of these nuances can't be captured in a written sewing specification. They require face-to-face interactions with artisans, aligning our vision to bring the concept to fruition.

It is this meticulous approach in creating jeans and the love from the wearers that creates the sublime aging we strive for.

The Strike Gold's Line-ups

How Do You Choose The Perfect Pair of The Strike Gold?

  • By Denim Fabric

    In The Strike Gold's classic models, we offer a lineup of 8 types of original denim fabrics. You can choose from various types of fabrics that differ in texture, feel, fit, skin comfort, and color fading.

    Check out The Strike Gold's Denim Fabrics Lineup 

  • Fit & Style

    In The Strike Gold's jeans, we offer five unique silhouettes, carefully designed to make a significant impact on your first impression. Starting with a fit that molds to your body, the material and design further adapt to you over time as you continue to wear them.

    Check out The Strike Gold's Denim Fit Lineup 

The Strike Gold's Best-sellers

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The Strike Gold Best-Seller

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