There's something special about a piece of clothing that carries centuries of history in its weave. The Strike Gold's Sashiko Shop Coat isn't just another jacket—it's a quiet tribute to Japanese textile craftsmanship.
From Necessity to Mastery: The Sashiko Journey
The story of Sashiko (刺し子) starts with necessity. In old Japan, working people found an innovative way to strengthen their worn clothes using "little stabs" of thread that slowly grew into an art form.
The Sashiko Shop Coat uses sashiko-ori fabric, a technique where instead of reinforcement through stitching, the strength is woven right into the fabric. It's the same material trusted by martial artists in kendo and judo uniforms.
Richly Textured Deep Indigo
In the world of indigo dyeing, where it’s said that no two shades are ever the same, mastering the colors is a highly skilled craft. This deep indigo fabric is the result of artisans' techniques honed over many years using their keen "eye" and "senses." You'll feel the rich character of "Japan’s blue" as you wear it and watch it age.
A Mix of Fashion and Tradition
This shopcoat mixes history and fashion seamlessly into modern life. The design hits a sweet spot—comfortable enough for everyday wear, but with enough tailoring to look intentional. It's versatile enough to pair with your favorite jeans for a casual look or layer over more dressed-up pieces for something a bit more considered.
If you look closer, you'll spot subtle red thread accents that hint at the careful thought behind every detail that reflects on Japan appreciation for subtle beauty. It's definitely a conversation piece.
Your Go-To Choice
The Sashiko Shop Coat isn't completed when it leaves our store, but instead it's journey begins with you. It's built to be worn, to collect stories, to build personality and become a part of your life. It embodies the Japanese concept of "mottainai"—a philosophy that honors the soul of material things and resists throwaway culture.
A Piece in Time
Choosing this coat means connecting with a tradition of craftsmanship that stretches back generations. It's not about following trends, but about appreciating a piece that's functional, meaningful, and uniquely yours. It's for those who understand that the best garments aren't just worn; they're experienced.
Start your Sashiko experience
