The Origin Series SG10XX by The Strike Gold isn't just denim—it's a quiet return to what first moved us. Using fabric inspired by 1940s–50s American deadstock, this series reimagines the roots of vintage denim through a modern lens. It balances the firm structure of right-hand twill with the soft fullness only possible from slow-woven shuttle looms. The result? A pair that fades, molds, and ages with you.
Why "Origin" — A New Beginning, from the Very Start
More than ten years into our journey, we found ourselves asking: what first drew us to denim? What made us want to dedicate our lives to it? Those questions led us back to our roots—and gave birth to Origin.
But this isn't nostalgia for nostalgia's sake. Origin isn't a replica; it's a reinterpretation. It takes the unfinished beauty of vintage deadstock and rebuilds it with intention. We've chosen to embrace unevenness, coarseness, and softness—not as flaws, but as essential parts of what makes denim feel alive. In a world that's rushing toward perfection, Origin is a reminder to slow down and appreciate the denim that grows with you.
The Fabric Story — Beauty in Unevenness
The Origin Series uses denim carefully reinterpreted from 1940s–50s deadstock, woven with Nep yarns that highlight the raw, natural feel of the cotton itself. Woven slowly and at low tension, the fabric combines the firm structure of right-hand twill with a soft, airy fullness. The result? A vintage-style vertical fade that appears more vivid with every wear.
By avoiding unnecessary treatments and letting the fabric speak for itself, The Strike Gold expresses what we call "the quiet beauty of time." You'll feel the strength of Japanese craftsmanship and the brand's years of experience in every inch of this subtly powerful denim.
Nep Yarn with a Story to Tell
We started by choosing Nep yarn with visible irregularities—something most mills would avoid. These yarns, spun with an intentionally rough texture, bring a warm, lived-in feel from day one. The uneven slubs and specks aren’t mistakes. They’re the very features that give the fabric depth and allow it to evolve into something deeply personal with wear.
Woven Low and Slow
The fabric is woven at low tension, slowly and deliberately, using traditional shuttle looms. This process traps air inside the weave, adding a soft, round fullness to the cloth. As you wear it, as the jeans mold to your body, resulting in distinct vertical fades that are unique to you.
The Craftsmanship — Philosophy in the Details
What sets Origin apart from other TSG lines is the kind of beauty it pursues. While many of our models focus on rugged wear and dramatic fades, Origin centers on simplicity and subtle texture.
From the spinning of the yarn to the final stitch, we embraced the irregular. Uneven textures, slight variations, and unpolished edges weren't minimized—they were welcomed. We wanted to highlight the unpredictable richness that comes from old-world production methods.
Two elements became central to this approach: the nep-filled yarns and the low-tension weave. Together, they allow the fabric to trap air, creating a soft hand feel and warm, tactile comfort. The right-hand twill brings just the right amount of firmness and structure, while the fades emerge gradually—natural, dimensional, and entirely your own.
This is where tradition meets emotion. With every thread infused with knowledge passed down and techniques preserved, Origin is not only a well-made pair of jeans. It's a familiar companion—comforting, quietly expressive, and built to be lived in.
Shuttle-Woven Depth You Can Feel
These jeans are built on old shuttle looms by skilled artisans in Okayama. The process is slow—but that's the point. The fabric is relaxed, not stretched. The surface is full of life, with subtle irregularities that could only come from human hands and traditional machines.
Stitching That Learns with You
Each stitch is tuned by feel. Thread thickness, tension, and spacing are adjusted across the garment to balance strength and expression. As the jeans age, the stitching shifts ever so slightly—highlighting the depth of your fades, and adding dimension you can't fake.
The Fit — Your Denim, Your Way
The Origin Series SG10XX comes in three silhouettes, each designed to evolve with the wearer:
・SG1002 – Loose Straight: Roomy from waist through thigh, with a gentle taper below the knee
・SG1003 – Classic Straight: Balanced from top to bottom; clean and timeless
・SG1005 – Stylish Straight: A touch slimmer, with just enough structure for a sharper look
Find the one that fits your life on the silhouette guide page—and let it grow with you.
View the Full Silhouette Guide
Release Info
“The Origin Series SG10XX” is now available on our official website. Because this release is limited in quantity, the latest updates will be shared on our official Instagram (@thestrikegold_official) and on our website.
Final Thoughts—The Beauty of an Unfinished Journey
Origin is about the slow burn—the way good denim changes, matures, and builds character with time. No shortcuts. No gimmicks. Just honest fabric, old-world skill, and your journey written into every fade.
