The Strike Gold specializes in jeans designed with the "Aging of Worn Jeans" as our guiding principle.

To achieve the ultimate aging effect, we've created our own original denim fabric, a product born out of relentless attention to the aging process. This top-quality denim isn't just a material; it's an outcome of our ongoing devotion. Beyond the fabric, we are equally committed to the sewing methods that turn this exceptional textile into your future go-to pair of jeans.

Even the most meticulously crafted denim fabric won't achieve the aging The Strike Gold envisions if the jeans are simply sewn together using a standard or vintage specification. To bring our aging vision to life, we scrutinize each seam, considering machine needle speed, thread thickness, tension, seam width, seam position, fabric fold width, fold position, and even the subtle details like how the thread sinks into or billows over the fabric. Many of these nuances can't be captured in a written sewing specification. They require face-to-face interactions with artisans, aligning our vision to bring the concept to fruition.

It is this meticulous approach in creating jeans and the love from the wearers that creates the sublime aging we strive for.